Tag: web analytics
What are the Data Filter in Google Analytics 4
Understanding Data Filter in Google Analytics 4 (GA4) A data filter can help you either include or exclude incoming event data from undergoing processing within Google Analytics. GA4 assesses data filters from the moment of their creation and do not impact data that has already been recorded historically. Once a data filter is applied, its effect on the data is
Best Features of GA4
Introduction When it comes to web analytics, Google Analytics has set itself apart as the leading tool, offering businesses comprehensive insights to make informed, data-driven decisions. GA4, the latest evolution of Universal Analytics, introduces a suite of innovative features designed to deliver deeper insights into user behavior, helping businesses take their digital strategies to the next level. This post breaks