Tag: web analytics
What are the Data Filter in Google Analytics 4
Understanding Data Filter in Google Analytics 4 (GA4) A data filter can help you either include or exclude incoming event data from undergoing processing within Google Analytics. GA4 assesses data filters from the moment of their creation and do not impact data that has already been recorded historically. Once a data filter is applied, its effect on the data is
Best Features of GA4
Introduction In the realm of web analytics, Google Analytics has stand out itself as the top web analytics tool providing businesses comprehensive insights to make data-driven decisions. GA4, the latest version of Universal Analytics, offers a spectrum of fresh features designed to provide more in-depth insights of user behaviour to elevate businesses’ digital strategies at a greater depth. This post