Amazon PPC Management Services

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Amazon Sponsored Products Management

In today’s stiff competitive e-commerce landscape, standing out on Amazon has become exceedingly challenging than ever. When increasing number of sellers compete for customer attention, leveraging the appropriate advertising tools becomes paramount for success. Amazon Sponsored Products offers a focused and targeted advertising solution that can significantly enhance your product visibility, drive sales, and maximize your return on investment (ROI).

Before investing your hard-earned money into Amazon advertising, we essentially dive deep in the process to make a well-defined strategy for successful execution because it’s a complicated process.

Here’s how our agency helps in realm of Amazon Sponsored Products Management

We help you set practical and realistic goals.

We define a clear strategy that aligns with your business requirements.

We always aim to increase your ROI and decrease your advertising
cost of sales (ACoS).

What is Amazon Sponsored Products Ad?

Amazon Sponsored Products are Amazon ads that promote the sales and visibility of your product listing in Amazon search results. With Amazon CPC, you pay for the clicks – when a customer clicks your ad, you control budget and bid per click. Amazon sponsored products ads show up on the first page of search results and on product pages.

What’s so great about Amazon Sponsored Products Ads?

Sponsored Product Ads are the most popular type of ad for Amazon PPC
They have a high conversion rate
They can appear on both organic searches as well as product detail pages

If your goal is to drive sales and attract traffic to product pages, then Amazon Sponsored Product Ads are certainly for you.

We’ve been running and managing hundreds of Amazon sellers, and helping them to dominate the search results. We can certainly claim from the past experience that is Amazon Sponsored Product Ads are one of the most effective ways to increase sales, and conversion rate and enhance discoverability of your products. That’s why we incentivize sellers to have ads on Amazon and sponsored products.

How we keep our clients updated

As part of our Amazon advertising plan, we give you a well-designed and detailed picture of how we’ll execute your successful advertising campaign both weekly as well as monthly. We also make monthly growth percentage goals and update clients with our strategy. We are focused on maximizing ROI. Weekly and monthly reports are sent to our clients to keep them updated.

We believe a successful Amazon sponsored products campaign is a very significant step for any prosperous Amazon seller.

Work With an Amazon PPC Expert. Call Us Now!

Amazon Sponsored Brands Ads Management

Appearing on search listings is surely one of the best ways to improve your brand’s online presence

Ranking on organic search listings requires a lot of time and consistent endeavour, where PPC is the short-term alternative.

It is cost-effective advertising in some way, you only pay when your ads are being clicked.

Target specific people, a particular location, show ads for people who have previously shown interest in the topic related to your product or service and more. You have freedom to do anything that gives you business. Every dollar your spend on Google Ads is worth spending on wise and careful investment.

Search listings appear higher up on a results page which draw more visitors and rest are left down the pages.

To be assured of where your every dollar is spent or what delivering or converting, utilize advanced tracking tools.

Amazon Product Display Ads

Brand strategy is the very fundamental and the foundation for developing a strong successful brand in order to achieve specific goals. The core of a well-defined and successful brand is the strategy that affects all aspects the brands positioning strategy, value proposition, brand’s purpose, and the overall brand experience. The rising brand personality should be focused on more relevant and meaningful engagement with its customers. And developing the brand strategy involves in depth analysis, insights and a method to evaluate the ROI.

Brand strategy

Brand Positioning Strategy

Brand Repositioning

Brand Architecture

Amazon Video Ads

Amazon video ads is one of the most effective ways to reach Amazon customers with targeted video on Amazon’s websites, mobile apps, and Fire tablet wake screen. Amazon offers many other options to reach their target audience through video advertisements on Prime Video.

Sponsored Brands Videos: Drive traffic to the product page.

Sponsored Display: Video ads can also be served on the Amazon app as well as website, reaching customers as they search for related products, categories, and interests.

Amazon DSP (Demand-Side Platform): Video ads are served across Amazon-owned and third-party sites and apps.

Over-The-Top (OTT) Ads: Video ads appear on connected TV devices and smart TVs. They effectively reach audiences as they stream content on Prime Video other third-party apps available on Amazon Fire TV devices.

IMDb TV Ads: Amazon’s ad-supported streaming service gives the opportunity to showcase video ads within its content to reach wider audience.

Our Amazon marketing experts assist you categorize your target audience and show you how video ads can best deliver the highest ROI.

Account Management.

Our services includes comprehensive catalog management, addressing variation issues, handling customer support cases, and conducting thorough reporting efforts.

Inventory Forecasting: We assist you determining the time and quantity of inventory to ship into amazon.

Demand Forecasting: Reevaluate your projected sales by analyzing your current trajectory.

Amazon Account Setup.

Not currently selling on Amazon? don’t worry! We can guide you through the setting up process of your seller account and get you listed your products on Amazon.

Product Listing Optimizations: We will help optimize your listing for the highest ROI.

Product Innovation: We assist you generate fresh product ideas inspired by Amazon trends to ignite your innovation and product creation process.

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Amazon Advertising.

We specialize in optimizing Amazon advertising campaigns and setting up effective ad campaigns.

PPC Scaling: We create your Pay-Per-Click advertising strategy, securing effective customer acquisition and retention by keeping them engaged throughout the funnel.

DSP Management: We manage and scale Demand-Side Platform (DSP) Advertising to maximize the impact of your off-Amazon advertising endeavors.

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Amazon PPC Advertising (FAQ)

What is Amazon PPC Advertising?

Amazon Pay-per-Click (PPC), is Amazon’s internal advertising feature available to Amazon’s sellers. Typically managed by a dedicated account manager or an Amazon advertising agency, this powerful feature can greatly enhance the exposure of both new and existing listings, eventually leading to increased leads. Such ads are served Amazon’s search results and competitor product listings.

How long should I run PPC on Amazon?

The duration for running Amazon Pay-Per-Click advertising campaigns can vary depending on your specific goals, budget, and product lifecycle. There is actually no one-size-fits-all answer, but it is recommended to run for at least for 2-3 weeks to collect enough data to help with decision-making

What Amazon PPC ads will be used for my account?

It depends on your business objective and your advertising budget. In general cases, a successful PPC campaign that most Amazon PPC agencies use in the initial stage can be one or several of the following:
sponsored product ads
sponsored display ads
sponsored brands ads
Product Display Ads
Sponsored Brands Video Ads

Is PPC management for Amazon a must for new sellers?

PPC management for Amazon can be beneficial for new sellers, but it is not mandatory thing or an absolute must. It completely depends on your marketing goal, budget, and overall business strategy. Before running you can consider some significant points:

Visibility and Ranking
Accelerating Sales
Keyword Research and Data
Competitive Edge

What are the main advantages of Sponsored Products?

One of the significant benefits to consider of Sponsored Products is the scale of the audience that they are visible to. Here are the main advantages of using Sponsored Products:

Increased Visibility
Targeted Advertising
Cost Control
Pay-Per-Click Model
Boost in Sales and Rankings
Flexible Campaign Management
Complement Organic Strategy
Measurable Results

Should I choose automatic or manual campaigns?

Before creating a Sponsored Products campaign, sellers should consider what is more suitable for their business: automatic set up or manual campaigns.

Here are the differences:

An automatic campaign will target the ad by the product information and a manual campaign by the keywords that the seller target manually.
Also the bidding terms of the campaigns aren’t the same. Automatic campaigns will choose bids per campaign, on the other hand manual campaigns will choose bid per keyword.

But an experienced sellers can take advantage of both campaign types

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