Tag: google ads
What is AI in digital marketing?
AI (Artificial Intelligence) in digital marketing applies its abilities to analyze data, optimize, automate various marketing tasks and decisions, leverage machine learning, and algorithms to deliver personalized and effective marketing campaigns. New AI tools and technologies are constantly emerging, empowering marketers to work smarter, faster, and more efficiently than ever before. As these tools continue to evolve, exploring each one
How Google Ads Can Help Your Business?
Google Ads/PPC was launched back in 2000 as ‘Self-Service Advertising Program’ and since the time, it has changed online/internet marketing forever. And not even a decade later, Google was making a over $42 billion in revenue off of its advertising program. Today, Google Ads is the biggest and most extensively used online advertising network in the world, and millions of