For more than two decades, real estate agencies and investors have been harnessing the power of Pay Per Click advertising to generate real-time leads. However, the competitive marketplace demands strategic planning; without a well-thought-out approach to ad campaigns and landing page funnels, you’ll very likely end up losing your hard-earned money. As the dynamics of digital advertising are rapidly evolving with Google, Facebook, Microsoft Bing, Twitter, LinkedIn, and YouTube, you need to learn to use these channels for the best of your interests.

Brandomatrix specializes in managing PPC campaigns for real estate agencies. We navigate the complexities of digital advertising to guarantee your success. Allow us to assist you in obtaining leads for motivated sellers, buyers, borrowers, tenants, and property management clients. Brandomatrix is dedicated to ensuring your success in the real estate market.

The real estate industry is extremely competitive and to ace the game and maintain the top position in the digital marketplace, it requires consistency and the capacity to keep up with the latest marketing trends. And PPC campaign is the best way to capture the clients who are actually actively searching for real estate services online.

Let’s take an example: When a potential customer searches “House for Sale in greater noida,” it shows his interest to explore real estate options in Greater Noida. Instead of targeting wide audiences who may not take interest because of the location, you can direct your advertising budget towards relevant and potential leads through a well-planned real estate PPC campaign with strategic approach.

Furthermore, SEO can also be a good option and effective in targeting specific niche keywords, but those highly popular search terms have often been dominated by big companies and the search page results, which feature paid ads, further push them down, making it hard for the user to find you even on the first page. However, with the PPC advertising, one can claim the top position of search results. SEO works best here along with PPC campaigns.

PPC is an essential aspect of digital marketing strategy. It’s no more a top-secret that search ads are the most effective tool to promote your business online. PPC campaigns offer extensive outreach, ensuring visibility for chosen keywords, delivering immediate customers and quick leads—all within your predetermined marketing budget.

Whether your goal is to drive traffic to your real estate website, enhance your business’s online presence or generate leads, PPC ads are the answer.

Among all PPC platforms Google is the leader when it comes to market share.

When it comes to running a PPC ad campaign, Google is what comes your mind for the obvious reasons. Bing however is the worthiest opponent when we see the data.

For every PPC campaign set ups, we do a detailed analysis of the market and your competitors, a well-planned scrutiny about the neighborhoods, property types, the exclusivity of search queries, the core elements of the banner ads or the messaging in the video creatives help us build a better campaign. We experiment with 100s of different keywords, create ad copies, set up conversion tracking, Google Analytics, reporting & more.

In real estate PPC (Pay-Per-Click) advertising, a lead is when someone shows interest by clicking your ads, visits your website and clicks on a property they are interested in, or create an account on your website or contacts you for more information about any specific property are your leads. In a nutshell, when any individual shows interest in a real estate property or your service through any specific action in response to an advertisement is your lead. The definition may differ based on the objectives of the real estate PPC campaign.

When it comes to Quality of leads, ‘Quality’ depends on your communication with the probable or initial leads on your follow ups. For example, an expert and experienced closer can convert a ‘I have just started looking for’ or ‘I am interested’ type buyers into a conform lead.

With PPC campaigns, you will get a diverse range of individuals including people who are actively looking to buy or sell, people who are planning to purchase a year or two from now, or people who are enquiring for family member or friend. They all cannot be your quality leads may be but if you can value investing time through communication over time, they can become your lead.

In real estate niche, the longer you invest, the refine your processes become for favorable and positive outcomes.

There’s no one-size fits all kind of approach for defining your PPC budget. You don’t truly know your cost per click (CPC), conversion rate, or cost per lead (CPL) until unless you start running a PPC campaign. The actual cost per lead depends upon the competitiveness of your market. But a well-executed PPC campaign can expect to spend between $40-50 per lead.

If you don’t have any previous search experience, it is always recommended to hire an expert or PPC specialist to save great deal of time and money. At Brandomatrix, we’re always ready help and make sure your PPC campaigns give back way more than it takes.