Google Ads
25
Jan
The Signal and the Noise – A B2B Survival Guide to Performance Max in 2026
It is Monday morning. The Marketing team walks into the boardroom with a slide deck showing a 300% increase in conversions. The charts are green, the arrows are pointing up, and the cost-per-lead is at an all-time low. Across the table, the Sales Director is shaking their head. Their CRM is full of “leads” with names like “asdfg hjkl” and
17
Jan
Why Your B2B Google Ads Are Burning Money (And How to Fix It)
If you ask most business owners how Google Ads works, they will describe a vending machine. You put a dollar in, and a customer comes out. For a local pizza shop or a plumber, this is often true. If someone is hungry or has a leaking pipe, they search, they click, they buy or make a phone call. It is
