Analytics

A conversion refers to an important action that you want people to take on your website and holds value to your business objectives; for example, form submissions, product purchase, clicks on phone calls, newsletter subscription etc. These user actions are key indicators of success for any business. Conversions in GA4 are same as goals in Universal Analytics. So, previously called

Read more

Understanding Data Filter in Google Analytics 4 (GA4) A data filter can help you either include or exclude incoming event data from undergoing processing within Google Analytics. GA4 assesses data filters from the moment of their creation and do not impact data that has already been recorded historically. Once a data filter is applied, its effect on the data is

Read more

Data is the core of digital marketing. Regardless of your website type, whether it’s a small personal website or giant ecommerce website or a small business web presence, understanding the user interactions is the most significant to thrive your business. Google Analytics can provide some crucial data insights, but it has some limitations when utilized in isolation. When you use

Read more

What is Google Analytics 360 suite? Google Analytics 360 represents Google’s comprehensive enterprise analytics tool that provides more data and detailed insights. This suite is designed to serve the purpose of big enterprises and organizations that require more advanced capabilities and insights and the standard Google Analytics platform does not provide those. Furthermore, Google Analytics 360 offers dedicated support professionals

Read more

Introduction In the realm of web analytics, Google Analytics has stand out itself as the top web analytics tool providing businesses comprehensive insights to make data-driven decisions. GA4, the latest version of Universal Analytics, offers a spectrum of fresh features designed to provide more in-depth insights of user behaviour to elevate businesses’ digital strategies at a greater depth. This post

Read more