The 20 Best Free SEO Tools in 2024

1. Google Analytics

Accessing Google Analytics is pretty straightforward, you install the HTML code on your website and you get all the valuable SEO metrics to measure your website’s ranking and performance. It shows real-time data on your site’s visibility and performance that gives better insights to improve online presence. Below are few key points highlighting how Google Analytics can be valuable for SEO:

Keyword Analysis
On-page SEO Analysis
Competitor Analysis
Backlink Analysis
SERP Overlay
Page Analysis

free seo tools

2. Google Trends

Google Trends tells us what people are searching for, in real time. We can use this data to measure search interest in a particular topic, in a particular place, and at a particular time. It analyzes the search query popularities across various regions and languages over a precise period of time. What Google Trends can do:

Explore Search Volume Trends and Fresh Keyword Ideas.
Find Related Keywords.
Find Related Topics for Blog and Video Content.
Use Latent Semantic Indexing (LSI) Keywords
Find Keywords for YouTube Videos.
Explore Trends by Region

Google Trends

3. Google Search Console

Google Search Console is a free complete SEO feature-rich tool for monitoring, maintaining, and optimizing your website’s performance in Google Search. It offers important metrics and insights that can help you improve your site’s performance and user experience.

Performance Tracking
Index Coverage
Sitemap Submission
Mobile Usability
Structured Data
Security Issues
Link Analysis

free seo tool

4. Google Alerts

Google Alerts is basically a free notification service by Google, which notifies you with emails whenever your content related to their specified search terms appears on the web. Users can customize their alerts by choosing the frequency of updates, the kind of sources to monitor like blogs, news, web, etc. and the related topics or keywords they desire to track.

Identifying Guest Posting Opportunities
Competitor Analysis
Monitoring Backlinks
Content Discovery
Brand Monitoring

free seo tools

5. GTmetrix

GTmetrix is one of the free tools that provides a complete comprehensive report on website performance. It analyzes the website speed and ensures your front end of your website is aligned with best practices for optimal performance.
How GTmetrix can be beneficial for SEO?

Page Speed Optimization
User Experience Improvement
Crawlability and Indexability
Mobile-Friendliness
Technical SEO

free seo tools

6. Seed Keywords

Collecting Seed Keywords by Identifying Trends
Understanding User Intent
Long-Tail Keyword Discovery
Content Optimization
Unbiased Keyword Suggestions

free seo tools

7. SEOquake

SEOquake is a free browser extension and SEO tool that offers a comprehensive analysis of search engine optimization insights including

Backlink Analysis
SEM Rush Rankings
Page Analysis
Competitors’ Analysis

Once you install SEOquake, you can see the SEObar appear beneath the URL for every website you open and immediately you can see all the data you need.

free seo tools

8. CanIRank

CanIRank is not a free SEO tool, but one can try it for free. This is a SEO software that uses AI to provide some precise action references rather than only data. The paid version helps analyze the website’s SEO performance, improve search engine rankings, and develop strategies to enhance organic traffic and rankings. Some key features of CanIRank are:

Keyword Research
Rank Tracking
Competitor Analysis
On-Page Optimization
Off-Page Optimization
Content Optimization
Actionable Insights

free seo tools

9. MozBar

MozBar is a free browser extension by Moz in a form of chrome extension. It’s simple, instinctive, and very neat. It offers a variety of features to assist users analyze competitors’ websites, find new keyword opportunities, and improve their SEO efforts. It lets you
customize your search by country, city, or region to meet your requirements, and supports exporting data to CSV. Some key features are:

On-Page Analysis
Keyword Analysis
Link Metrics
Page Optimization Suggestions
Competitor Analysis
SERP Overlay

free seo tools

10. Ahrefs

Verify the broken links, redirect chains, nofollow links, and on-page elements of any webpage. On-page and Technical SEO features are for free, but if you want a detail report or see SEO metrics within the SERPs then you have to go for paid version.
On-page SEO report includes the webpage’s:

Meta Title
Meta description
Headers
Word count
Canonicals
Hreflang tags
OG tags

free seo tools

11. SEMRush

SEMrush is extremely helpful for SEO in several ways, though most of the benefits one can get from paid account but you can still get many features out of a free account.

Monitor your search rankings with the rank checker
Conduct a comprehensive SEO content as well as technical audit of your website.
Conduct competitor analysis
Create a content outline for your target keyword
Get suggestions and recommendations to improve existing content
Utilize the SEO writing assistant for content writing guidance to discover relevant keywords
Run 10 free keyword research reports every day.
The Social Media Toolkit

free seo tools

12. Copyscape

Enter URL of any blog post or website, and it will tell you if that particular content exists online not. Using Copyscape, you can recognize content duplication and take required actions to maintain the integrity of their website’s content and enhance its search engine rankings.

free seo tools

13. Google Lighthouse

Google Lighthouse is a most-used free SEO tool provided by webmasters, largely because of its website auditing proficiencies. It offers well-depth insights about your site’s SEO performance and tips on how to improve it. Here’s how Google Lighthouse can be helpful for best SEO practices:

Page Speed Analysis
SEO Best Practices
Mobile-Friendliness
Accessibility
Progressive Web App (PWA) Analysis

free seo tools

14. BROWSEO

BROWSEO is an important tool site that shows your website how does it actually look in the eyes of a search engine. It’s helpful for finding out if your meta title and description tags are SEO-friendly. Besides, it does content evaluation, link assessment, mobile optimization, and competitor analysis. Utilizing its insights, you can better improve your website for better search engine visibility and performance.

Technical SEO Analysis
Content Analysis
Link Analysis
Mobile-Friendly Testing
Competitor Analysis

free seo tools

15. Cloudflare

Cloudflare is a content delivery network (CDN) and security provider that caches static content across different servers. Cloudflare’s CDN distributes static content across its global network of servers, reducing the distance between user and web server. As a consequence, page loads faster which is a very significant issue for SEO. It also offers a free SSL certificate for your site

Some of its features indirectly help SEO efforts. Below are some advantages that can be leveraged as a free SEO tool:

Website Speed Optimization
DDoS Protection and Uptime
SSL Encryption
AMP Support
Automatic Image Optimization
Caching and Page Rules

free seo tools

16. ChatGPT

ChatGPT is a very versatile tool that can be used to get creative content ideas, keyword suggestions, and optimization insights, generate schema markup, create meta titles, and many more.

Content Generation
Keyword Research
Content Optimization
Answering FAQs
Content Expansion
Topic Generation

free seo tools

17. Panguin Tool

SEO features of the Panguin Tool help understanding the impact of Google algorithm updates on their website performance and traffic, which consequently helps you taking data-driven decisions to enhance their SEO strategies. Some important features of the Panguin Tool are:

Google Algorithm Update Tracking
Identifying Traffic Drops
Diagnosing Penalties
SEO Strategy Adjustment
Historical Data Analysis

free seo tools

18. Siteliner

Siteliner is a complete SEO tool that scans all the SEO related problem (such as broken links, blocked pages, wrong redirects) in your website that can negatively impact search engine optimization. By analyzing duplicate content, broken links, page size, and content quality, Siteliner empowers users to optimize their websites for better visibility in search engine results.

Duplicate Content Detection
Broken Link Detection
Page Size Analysis
Content Quality Analysis
Page Load Speed
XML Sitemap Creation

free seo tools

19. KWFinder

KWFinder is basically a SEO tool that provides more in-depth insights about keyword research and analysis. LPS (Link Profile Strength) is a very important feature that shows how many links you’ll require to rank for a specific keyword. Some other features of KWFinder are:

Keyword Analysis
SERP Checker and Analysis
Local Keyword Research
Keyword Suggestions
Competitor Analysis

free seo tools

20. Soovle

free seo tools

Soovle is a quite distinctive SEO tool that collects keyword ideas from other popular platforms like Wikipedia, Google, Amazon, YouTube, Bing, Yahoo, and Answers.com. It provides you a database of terms that can help you optimizing content strategy and keyword targeting and improving your search engine rankings. Below are few prime features of Soovle:

Multi-Platform Keyword Suggestions
Real-Time Suggestions
Keyword Expansion Analysis
Customizable Search Sources
Content Creation Ideas
Competitor Research and Analysis

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